Digital Signage (2019)
Burger Town. A local company is selling and installing digital signage for restaurants, retail, and hospitality, and needed content to display in their show room. Burger Town is four large flat screens with slim bevels stacked adjacent to display one continuous large menu board.
My goal was to incorporate elements that broke the borders to tie the four screens together but also keep them distinct in content and design. The client provided me with no copy to use, so actually composing a menu, picking out prices, and writing the descriptive text was fun. I wanted Burger Town to thread the mid-line between bespoke fancy and down-home traditional. The budget did not allow for photography, so all images are stock.
Burger Town. 2019
Macro Deli. Similar to Burger Town, this digital menu was to display on a single flat screen. The goal was to mock a delicatessen's chalkboard menu, and incorporate names from employees of the client organization for a bit of whimsy. The text of the sandwiches can be delivered via content management service to rotate menu options or change prices on the fly.
Macro Deli, 2019.
